Domains for Sale, Useless but Cheap
New.net, a startup founded by dot-com failure factory IdeaLab, is trying to beat the ICANN bureaucrats by selling domain names in 20 new extensions itself. The catch: the domains have to be supported by your ISP or by a browser plug-in. I think they’re going to make a fortune for the same reason the non-Bell phone books do: they will fool stupid people into thinking they’re the legitimate thing. Aside from that, I don’t think they’ll replace ICANN anytime soon. Of course, if Microsoft gets into this game and builds support for their new domains into IE and/or Windows, that would be another story. I hope the government keeps Microsoft distracted and they don’t think of it. ICANN is bad, but worse things can happen.
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