A message from the real world
For those of us who spend most of our time online, it’s easy to get into the habit of thinking everybody is like us. That’s why I like the dose of perspective I get from This Pew Internet Survey (PDF). Among the findings in this survey of internet users:
- 10% are not really sure what “spam” means, and 3% have never heard the term. No wonder spam still works!
- 9% have never heard the term “adware”, and 15% have never heard the term “phishing”.
- Only 13% have a good idea what “podcasting” is.
- Only 9% have a good idea what RSS feeds are. (Even less than podcasting!?)
Considering those statistics, this Weblog usability study comes as no surprise. Most participants (typical internet users) had no idea how to distinguish between a weblog and a “normal” site, and none of them had any idea how to subscribe to a weblog or feed.
I’m not saying there’s anything wrong with typical internet users—on the contrary, I think they’re right. Why is there a distinction between a weblog and a normal site, and why do just about all weblogs copy the design and navigation scheme Slashdot was using in 1999? Why do we spend time trading jargon like “trackback” and “podcast” instead of educating people? Something to think about.
Update 7/27/05: Keith Robinson writes about some of the same issues and the RSS issues in particular.
[via SEW and Digital Web]